The Marketing Tools Review

If you are an active Google AdWords user, then you will save a lot of time with Jeff Alderson's Adword Analyzer. It is a simple and yet effective solution to solve the problem of every AdWords user - how to research supply vs. demand for keywords. 

What Adword Analyzer does is basically allowing you to type in a search term and then it will find a list of related search terms and show you the total number of searches, number of Adwords and Overture campaigns for comparison. You can do this manually, but automation will save you a whole lot of time. 

For example, you can type in say "fleece jackets" in Google and it will return a number of Adwords ads on the resulting search page. You will have to count the number of ads on each search page if there are more than 8. Plus, you'll also have to do that for Overture. 

Here's a screenshot from a search of the term "fleece jackets":

As you can see, you get other related search terms that appear on Google and Overture. How does this data help you? Well, if you look at the 4th column from the left - R/S ratio - this tells you the relative popularity of the search term with respect to the number of pages found containing the search term. A low R/S ratio tells you that there is a lot of demand for the keyword.

Now let's move to the supply side. This is shown as the number of Google and Overture campaigns. If there is a high number of Overture campaigns but a low number of Google campaigns, this is an indication of low supply. Together with a low R/S ratio, this is the scenario where an Adwords campaign would have a high probability of success.

Don't let the software's simplicity fool you. It is extremely useful. I use it myself daily to research new keywords. This product gets 2 thumbs up and I highly recommend it.

Click here for the Adword Analyzer website.

Author: Jeff Alderson

Price: $67 

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