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By Terry Dean
How do you
normally operate?
Do you put up
an ad and then get excited when an order comes
in?
If orders
don't come in, do you just sit around pulling
out your hair?
I know a lot
of people who do that. This week they receive
a lot of sales. Great. Next week they don't.
The world must be ending!
You'll always
experience some variation in your sales,
because world events and people's vacations
can hurt your business. You don't exist in a
vacuum without outside influences.
While you
can't change the world, you can change the
roller coaster ride many businesses
experience. The best way to do this is to
write down a serious marketing plan.
Too often
marketers just put up a product and hope the
world comes to them.
They place
one ad. They write one article. They send out
one press release. They contact one possible
affiliate. That's all they do.
If it doesn't
work, they give up.
They don't
have a daily, weekly, or monthly marketing
schedule.
You need to
be placing ads constantly. Write more
articles. Keep trying until you "fail
your way to success." Rewrite your ad.
Keep
working...and don't give up just because it
doesn't work the first time you try.
That's the
difference between those who succeed and those
who fail in an online business.
One person
learns when they fail.
The other one
simply quits.
You have to
put yourself on a marketing schedule. Don't
just try to think about it in your head
either. Write it down and follow your daily
marketing plans.
You may do
something like the below as a part-time
beginner. Please note that most people could
actually market more than this.
This is a
"starter" plan.
Week One -
Create 100 keywords for web site and put on
http://www.overture.com
Week Two -
Write one ezine article, edit it, and submit
it to databases and ezine publishers.
Week Three -
Write up and run 2 solo ezine ads.
Week Four -
Use the 100 PPC keywords to add to Google
Adwords Select.
Week Five -
Contact 25 potential JV partners and
affiliates.
Week Six -
Write 2nd ezine article, edit it, and submit
it to databases and ezine publishers.
Week Seven -
Prepare and send out press release. Field
incoming calls from media.
That is just
an example. The point is that you need to
actually build a marketing plan for yourself.
Then stick to it.
If you have
more time, you can actually even schedule out
a specific marketing activity for each day of
the week.
No matter
what business you're in, you're in the
marketing business. As the business owner,
that's your primary responsibility.
A lot of
people don't like to hear this kind of
statement, but it's true anyway.
Products are
easy. There are thousands of high quality
products out there not being sold effectively.
It's the marketing which drives your business.
That's your primary responsibility if you want
to succeed online.
Don't get me
wrong. You need a good high quality product.
If you don't have one, then get one. But great
products have died unknown without strong
marketing campaigns backing them up.
So study
Internet marketing. Set goals. Then write down
exactly what you're going to do each day to
reach those goals.
If you don't
write it down, you'll forget it and life will
get in the way. You have to plan it and then
do it.
The person
who studies and then applies everything they
learn in an organized plan will beat the
random marketer who jumps from opportunity to
opportunity every time.
I know quite
a few people who started online the same time
as me. I learned, applied, and tested. They're
still looking for the big opportunity to come
along someday.
Who are you
going to be like?
Terry Dean's
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