The Marketing Tools Review

Welcome to another edition of the newsletter. In this issue, I'll focus on pay-per-click advertising, specifically using Google Adwords. I haven't had much time to write lately because I have been busy testing out some new products. Here are my two most recent favorites. 

Google Cash

Google Cash shows you how to make money writing Google Adwords part-time. If you're not familiar with Adwords, you'll have to get up to speed now! Adwords is Google's pay-per-click (PPC) search engine tool. If you've done a search on Google, you'll notice that there are colored ads on the right-hand side of the page. These are paid ads in which you bid for certain keywords and your ads are shown when your keywords are searched. Therefore keyword selection is very, very important. The main (and very significant) advantage of these ads is that they bring highly targeted traffic to your site. The minimum amount you can bid on for each click is $0.05. So, if you get 100 unique visitors per day, you'll pay $5.00. Depending on what you're selling, your daily profits can be significant. Let's say the affiliate program or product you're promoting generates $20 per sale and out of the 100 visitors, 2 of them end up purchasing. That's a conversion rate of 2% and you make a profit of $40-$5 = $35. That's just an example. How much you want to spend for advertising is entirely up to you. As you can see, the possibilities for profits are enormous! 

Go to Google's site and click on Adwords for more details on how this works. I have purchased Google Cash and although some of the techniques were those that I had already been using, there were new ones that definitely have been working for me. Already I have seen my sales and profits increase significantly in the first few days of advertising.

Ad Word Analyzer

Ad Word Analyzer helps you construct the best campaigns for Google Adwords or Overture pay-per-click (PPC) programs which can be extremely effective for driving highly targeted traffic to your website. You type in a keyword or keywords and the program makes a list of relevant keywords and tells you how many Google and Overture campaigns exist for each keyword. Use it to find niche markets with high demand and low supply. Even though you can do without it and still be successful with Adwords advertising, I must say that the time savings that this tool provides is well worth its price. Use this tool along with the techniques presented in Google Cash and you will be on your way to BIG profits!

That's all for this edition of the newsletter. As always, let me know if you have any questions that I can try to answer. Email me at: hock@marketing-tools.online-trading-info.com

Back to Marketing Tools Review

Copyright© 2003-2004. marketing-tools.online-trading-info.com