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The Definitive Guide to Google AdWords

"How to Beat the Learning Curve and Generate Instant Web Traffic with the World's Fastest Direct Response Marketing Machine"

The Definitive Guide to Google AdWords written by Perry Marshall is a MUST for those of you who have been struggling with AdWords for a while but have not had much success. Trust me, I've been there! With Perry Marshall's Definitive Guide to Google AdWords, you can learn all the techniques of the masters. Even if you're a complete beginner to Adwords, you will still benefit from the information contained in this book and beat the steep learning curve.

This excellent book helped me fill in the gaps in my knowledge of AdWords and my campaigns became profitable in a short amount of time. I used the techniques taught in this book and in my first month (February 2004) using AdWords, I made a profit of about $300 and $500 in my second month.

Perry provides specific examples with screenshots from different campaigns and actual keywords used to show you how to increase your click-through ratio (CTR) and reduce the cost of your clicks. The examples are taken from a variety of industries covering both services and products.

Perry really goes into the nitty-gritty details of creating successful ad campaigns. For example, you will learn how changing even just one word in your ad can dramatically influence your results. Get all your questions answered, including:

how many keywords to use

how to test multiple ads in a single campaign

how to optimize your cost-per-click (CPC)

how to use negative keywords effectively

how to track conversion rates, and more!

These are just a few of the things you will learn in this book.

Go to the Definitive Guide to Google AdWords website.

If you learn better visually, then you can also check out Perry Marshall's Adwords Videos.

Photo of Perry Marshall

Author: Perry Marshall

Book size: 113 pages

The Definitive Guide to Google AdWords is available in two versions:

Version 1: Digital Basic - download just the PDF with 40+ case studies from 10 different industries, real screen shots and Q&A from actual clients.

Price: $49

Version 2: Expanded version with Bonus Audio Seminars - this is Version 1 plus:

1. You get a 2-hour long recording of Killer Internet Traffic Stampede seminar of Google AdWords where internet marketers Yanik Silver and Jim Edwards ask Perry Marshall about every tip and trick available.

2. You get a to hear a session from Perry Marshall's advanced coaching where he interacts with his clients to dissect AdWords campaigns as well as web strategies.

3. Advanced Strategies for Making Your Website Pay - with Perry Marshall and Ken McCarthy discussing internet traffic conversion.

Price: $97

Version 3: Hard copy of the book along with 7 audio CDs. Plus you get 3 monthly coaching calls with Perry Marshall. You also get Advanced Strategies for Making Your Website Pay and How to Profit with Google AdWords teleclinic with Perry and Jonathan Mizel.

Price: $197

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