The Marketing Tools Review

RSS Equalizer is a product whose time has come. With the increasing popularity of RSS feeds available from news websites and blogs, this tool provides a simple way to integrate RSS feeds into your website seamlessly. This is something that I've been looking for for some time. For those unfamiliar with the term, RSS stands for "real simple syndication" and it's a way for webmasters to syndicate their content to other sites.

For example, you could display the top stories from the New York Times on your website by incorporating their RSS feed. On your site, the headlines with a couple of sentences describing the story will be displayed. Here's where RSS becomes extremely useful. Everytime the "feed" updates, your website will update its content as well.

What's all the excitement about, you wonder? First of all, if you're into search engine optimization, you'll have to know that search engines LOVE content sites. If you have a content-rich site, it'll get spidered by the search engine robots frequently. Furthermore, if the content is updated regularly, this is even better.

So, RSS is a simple way to keep your content pages fresh, without doing much work. Basically it updates your pages on autopilot. How does it work? You can take a look at a sample page where I have installed RSS Equalizer. Click here.

Installation of RSS Equalizer is really simple. It's a server-side PHP script which you install on your host server. I set the whole thing up in a few minutes. The only requirement is that your web host support PHP 4.0 and later. If not, you're out of luck. Time to switch hosting companies!

Another BIG plus is that this program generates actual HTML pages rather than inserting javascript code into your pages which search engines cannot recognize. This is the key point that makes RSS Equalizer work to get your pages ranked well in the search engines. 

So check it out. You won't regret it.

Price: $97

Requirements: PHP 4.0 and up

Go to the RSS Equalizer website. 

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